Employer Branding at McDonald's: Redefining McJobs

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:
Case Code : HROB121
Case Length : 26 pages
Period : 2001-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : McDonald's Corporation
Industry : Fast food
Countries : UK; Europe; USA

To download Employer Branding at McDonald's: Redefining McJobs case study (Case Code: HROB121) click on the button below, and select the case from the list of available cases:

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies



Price:
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Human Resource and Organization Behavior Case Studies
HRM Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies


Custom Search


Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Introduction Contd...

Since the 1980s, the word 'McJobs' had been used as slang to describe a low-prestige, low-benefit, no-future job in the service or retail sector, particularly in fast food restaurants and retail stores. Though the term had been coined to describe jobs at McDonald's, it later came to refer to any low-status job where little training was required and workers' activities were strictly regulated. Because of its common usage, the term appeared in the online version of the Oxford English Dictionary (OED)5 in March 2001 and the Merriam-Webster Collegiate Dictionary6 (Merriam-Webster Dictionary) in 2003. The OED described McJobs as "an unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector."7...

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

 Excerpts >>

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies


5] The Oxford English Dictionary (OED), published by the Oxford University Press (OUP) in UK is a comprehensive dictionary of the English language.
6] The Merriam-Webster Collegiate Dictionary is an American dictionary of English language. It is published by the Merriam-Webster company, a well known American publisher of language-related reference works.
7] Allen Butler, "McDonald's to Battle Oxford Dictionary Over "McJobs"," www.associatedcontent.com, March 22, 2007.

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Workbooks, Case Study Volumes.