Employer Branding at McDonald's: Redefining McJobs
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Because of its common usage, the term
appeared in the online version of the Oxford English Dictionary
(OED) in March 2001 and the Merriam-Webster Collegiate
Dictionary (Merriam-Webster Dictionary) in 2003.
» Understand the importance of employer branding and its
relationship with the ability of a company to attract talent.
Employer Branding, Employer brand, Employee satisfaction, Employment policies and practices, McJobs, Service sector jobs, People Project, Hierarchy of Needs, 'My First Job' campaign, 'My McJob' campaign, 'Not Bad for a McJob' campaign, McPassport, Fast food, Retail , McDonald's
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