Promoting Diversity - The American Express Way
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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HROB083 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
Themes--- |
| Case Length |
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15 Pages |
| Period |
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1981-2006 |
| Pub. Date |
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2006 |
| Teaching Note |
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Not Available |
| Organization |
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American Express Company |
| Industry |
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Diversified |
| Countries |
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USA |
Abstract:
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American Express was well known in American corporate circles for its
commitment to diversity. The company not only made a conscious effort to
recruit a diverse workforce, but it also created a work culture where
diversity was valued and promoted. This case discusses the diversity initiatives of AmEx. It talks about
how the company partnered with several profit and non profit
organizations to ensure that it had access to a diverse pool of
candidates in its recruitment efforts. It also talks about the culture
and policies at AmEx that ensured that diversity was promoted in all
parts of the organization. The case concludes with a commentary on the
extent to which the diversity initiatives were successful at the
company, in the light of a law suit filed by some women employees
against the discrimination they faced.
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Issues:
» To understand the importance of diversity and its role in creating a
positive work environment
» To study the practical implementation of diversity at a large American
company
» To analyze the extent to which diversity initiatives can be
implemented at large companies with dispersed operations
» To understand the pitfalls of focusing on diversity to the extent of
neglecting the mainstream workforce
Contents:
Keywords:
American Express, Credit Cards, Travel and Tourism, Diversity, Women,
Minorities, Disability, Work/Life Balance, Gender Discrimination, Flexitime,
Job Sharing, Diversity Training
Promoting Diversity - The American Express Way
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