The Chappell Way (A): A Case Study in Team Building and Group Dynamics
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Case Code : HROB097
Case Length : 20 Pages
Period : 2005-2006
Pub Date : 2007
Teaching Note :Not Available
Organization : Not Applicable
Industry : Sports and Entertainment Countries : India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Taking Indian Cricket to the Next Level? Contd...
Chappell had his own coaching philosophy, which he and his business partner Ian
Frazer (Frazer), a sports scientist, had personally researched and developed by
observing past and present greats in cricket as well as other sports, such as
soccer, American football, and tennis. The program called 'The Chappell Way'
(Chappell Way) was offered to members online through a website (ChappellWay.com.au).
A two-week program in Australia was also offered. Experts felt that the Chappell
Way philosophy would help take India to the next level. Chappell introduced a
new approach to training which could best be called unconventional. In addition
to training drills, he also strove to bring about a change in the player's
mindset through lectures on "lateral thinking" and other approaches generally
used in management training.
Chappell's emphasis was more on the process, than on the outcome. His
process for a successful cricket team called for inculcating fresh blood
into the team and creating a large talent pool. Ability in fielding, a good
attitude, and commitment were non-negotiable issues in his process.
Since Ganguly was not performing well with the bat, and was also not
a very good fielder, Chappell felt that he had nothing more to offer
Indian cricket. He was in favor of Dravid, the team's vice-captain,
to take over as captain of the team. The relationship between the
coach and Ganguly deteriorated when Ganguly hinted at a press
conference in Zimbabwe in September 2005 that Chappell had asked him
to quit as captain. The issue soon snowballed into a major
controversy and took an ugly turn when an e-mail sent by Chappell to
the Board of Control for Cricket in India6
(BCCI), which was very critical of Ganguly, was leaked to the media.