YES BANK: Human Capital Initiatives of a Startup in the Indian Banking Industry
ICMR HOME | Case Studies Collection
» Human Resource and Organization Behavior Case Studies
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Banking on its Human Capital Contd...
Yes Bank was Kapoor's brainchild. In November 2003, Kapoor incorporated the bank with assistance from his brother-in-law, Ashok Kapur (Kapur). In September 2004, the bank started its financial operations in Mumbai as a registered private bank. The name of the bank was decided on after extensive marketing research was conducted. Kapoor said, "We spoke to three advertising agencies and shortlisted five names.
Kapur too brought in a wealth of experience in banking. Among other things, Kapur was the first Indian and Asian head of ABN Amro Bank10. Yes Bank was also co-promoted by global private equity institutional investors such as CVC Citigroup11, AIF Capital12, and ChrysCapital13...
6] T.R.Gopalakrishnan, "Knowledge is Key," The Week, May 22, 2005.
Case Studies Links:-
Short Case Studies,
Simplified Case Studies.
Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.
Business Reports Link:- Business Reports.
Books:- Textbooks, Workbooks, Case Study Volumes.
|Business Environment||Business Ethics||Business Reports||Business Strategy|
|Corporate Governance||Economics||Enterprise Risk Management||Finance|
|HRM||Innovation||Insurance||IT and Systems|
|Leadership and Entrepreneurship||Marketing||Miscellaneous||Operations|
|Project Management||Short Case Studies||Cases in other Languages||Free Case Studies|