YES BANK: Human Capital Initiatives of a Startup in the Indian Banking Industry
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Yes Bank's focus on human capital initiatives helped it in succeeding in establishing itself as a key player in the Indian banking industry within a short span of time.
» Understand the HR challenges faced by a startup organization.
Human capital, Employer branding, Employee value proposition, Business strategy, Service differentiation, Competitive advantage, Human resource, HR orientation, Leadership, Recruitment strategy, Attracting, Retaining, Talent management, Performance management, Training, Job rotation, Banking, Yes Bank, Organization structure, Matrix
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