Satyam Iway - Changing the Indian Internet Browsing Experience
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
» Understand the evolution of the Internet browsing industry (consisting of ISPs as well as the cyber cafe market) in India and its unique characteristics.
Marketing initiatives, undertaken, leading, Indian Internet Services Provider, ISP, Satyam Infoway, Sify, iWay, cyber cafes, Internet browsing centers, India, running, iWay, marketing activities, promoting, unorganized, organized, cyber cafe
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