Tata Indica V2 Xeta: Competing in the Indian Small Car Market
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Though the diesel driven Indica was
performing well, its petrol counterpart - Indica V2 Petrol MPFI,
had not reaped the intended results. Through Xeta, the company
intended to create a unique brand identity in the customer's
mind for the petrol variant of Indica.
» Understand the strategy adopted by Tata Motors to sustain the Indica brand in
the highly competitive small car market in India
Tata Motors Limited, Automobile Industry, Automotive, Tata Indica, passenger car market, Tata Group, Petrol Diesel Engine, Tata Indigo, eXtra Efficiency Torque Advantage, Marketing Management, Indica V2 Xeta Petrol, New Product Development, Pricing Strategy, Promotional Strategy, Maruti Udyog Limited, Hyundai Motor India Limited, Launch, Retail network, Global Manufacturing Hub, India, Honda Motor Company, Toyota Motors
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