Amazon.com's Inventory Management
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"In the physical world it's the old saw: location, location, location. The three most important things for us are technology, technology, technology."
- Jeff Bezos, CEO, Amazon.com1
"We have seen a very interesting evolution where they insisted on owning every piece of the customer experience and then moved towards an open posture where they are outsourcing more and putting their trust into others."
-Ken Cassar, e-commerce analyst, Jupiter Media Metrix on Amazon.com2
Amazon.com-The Ultimate Online Shopping Destination
Amazon realized that there were a lot of players in the e-tailing industry and therefore it needed to consolidate its position as one of the best online shopping sites. Accordingly, it took several measures. In order to increase its revenue, it added several new products to its site. In 1999, on an average, it added a new product on its site once in every six weeks.
Further, Amazon had the distinction of being the first e-commerce site to use collaborative filtering technology5. Amazon's immediate business goal was to 'get big fast' which reflected the driving force behind the company's growth.
1] Fred Vogelstein, "Mighty Amazon", Fortune, 26
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