McDonald's Food Chain

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : OPER001 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Supply Chain Management
Case Length : 10 Pages
Period : 1996 - 2002
Organization : McDonalds
Pub Date : 2002
Teaching Note : Available
Countries : Sweden
Industry : Food, Beverage and Tobacco

Abstract:

McDonald's is a fast food chain with restaurants all over the world. It serves burgers and other fast food customized to local tastes. It's philosophy has been 'one world, one burger;' which meant that the burger must be consistent in terms of cost and quality. To meet such high standards, it was essential to have an excellent supply chain management system. In India as in other parts of the world, McDonald's had a very well orchestrated supply chain, called the 'Cold Chain'. The case study looks at McDonald's supply chain management system in India and discusses in detail its outsourcing mechanism.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

Benefits reaped by McDonald's because of its supply chain

Contents:

  Page No.
Introduction 1
Background Note 2
In Search of Perfect Logistics - The Story of the Cold Chain 3
Outsourcing at its Best 5
Exhibits 8

Keywords:

McDonald, food chain, restaurants, burgers, fast food, customized, local tastes, philosophy, one world, one burger, consistent, quality, standards, supply chain management, orchestrated, Cold Chain, outsourcing mechanism

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