Revamping the Supply Chain - The Ashok Leyland Way
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(Case Code: OPER004) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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OPER004 |
For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges
ThemesSupply Chain Management |
| Case Length |
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08 Pages |
| Period |
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1992-1998 |
| Organization |
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Ashok Leyland |
| Pub Date |
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2002 |
| Teaching Note |
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Available |
| Countries
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India |
| Industry |
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Automobiles |
Abstract:
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The case gives an overview of the issues concerning the revival of Ashok Leyland
effected through a thorough revamp of the supply chain. It outlines how Ashok
Leyland, which was reeling under the weight of recession, staged a comeback by
reengineering its in-bound and out-bound supply chain which resulted in huge
cost savings. The case discusses various aspects of supply chain management and
emphasises its importance in the context of cost management with specific
reference to Ashok Leyland. The case, aimed at the MBA/PGDBA students as part of
Operations management curriculum, helps them to understand and appreciate the
role of supply chain management in an organization.
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Using the specific case of Ashok Leyland, it attempts to familiarise the student with the concept of supply chain as well as the practical dimension of the same. It seeks to help students understand the components of supply chain and their critical importance and how it can be reengineered to help organisations save costs.
Issues:
» Revival of Ashok Leyland, revamping of Supply chain
Contents:
Keywords:
Ashok Leyland, supply chain, recession, comeback,
reengineering, in-bound, out-bound, supply chain, cost savings, supply chain
management, context, cost management
Revamping the Supply Chain - The Ashok Leyland Way
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