Unilever Restructures its Supply Management Practices

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Unilever Restructures its Supply Management Practices case study (Case Code: OPER027) click on the button below, and select the case from the list of available cases:

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Operations Case Studies
Case Studies Collection
ICMR HOME
Operations Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : OPER027 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Supply Chain Management
Case Length : 15 Pages
Period : 2001 - 2003
Organization : Unilever
Pub Date : 2004
Teaching Note : Not Available
Countries : USA
Industry : Retail

Abstract:

The case examines the supply chain management (SCM) restructuring initiative undertaken by Unilever, one of the world's largest food and consumer goods companies. It explains in detail how the company restructured various components of its SCM practices including supply chain organization, procurement, warehousing and distribution.

The case also examines how Unilever used the Internet and various information technology tools to improve the efficiency of its supply chain. It concludes with a discussion on the benefits reaped by Unilever due to these measures.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

Understand the importance of an efficient SCM system for improving operational efficiency for a multinational consumer goods company

Gain an insight into the major supply chain components for a consumer goods company

Contents:

  Page No.
Short-Term Gains - Long-Term Perspective 1
Background Note 2
Supply Chain Restructuring 4
Building the Ground for Long-Term Gains 11
Exhibits 13

Keywords:

Supply chain management, SCM, restructuring, Unilever, food, consumer, goods, components, supply chain organization, procurement, warehousing, distribution, Internet, information technology tools, efficiency, supply chain

Short-Term Gains - Long-Term Perspective - Next Page>>


Custom Search





 

Operations Management
Textbooks Collection

Operations Management
Workbooks Collection

Case Studies in Operations Management - Vol. I
Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.