Yellow Transportation Inc.: The Tech Leader of the Trucking Industry in the US

            
 
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To download Yellow Transportation Inc.: The Tech Leader of the Trucking Industry in the US case study (Case Code: OPER032) click on the button below, and select the case from the list of available cases:

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : OPER032 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Logistics Management
Case Length : 11 Pages
Period : 1991 - 2003
Organization : Yellow Corp.
Pub Date : 2004
Teaching Note : Available
Countries : USA
Industry : Logistics

Abstract:

Yellow was set up in the 1920s to provide bus and taxi services in Oklahoma. Very soon, the company realized that freight shipping was a more lucrative business and divested its taxi business to operate full-time in transporting freight.

After the trucking industry was deregulated by the US Congress in 1980, the company found itself unequipped to deal with the increased competition and a dynamic industrial environment.

It also had a narrow view of what its business was, and did not give due importance to the broader area of service. Consequently, its performance began to decline.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

Understand the problems faced by a mature transportation company due to a change in the dynamics of the industry in which it operated

Analyze the steps taken by the company to re-establish itself as an industry leader

Contents:

  Page No.
Yellow Honored 1
Background Note 2
Yellow before the Transformation 3
The Transformation of Yellow 5
The Technology Angle 8
Conclusion 8
Exhibits 10

Keywords:

Yellow, 1920, bus, taxi, Oklahoma, freight shipping, lucrative business, divested, taxi business, operate, full-time , transporting freight, trucking industry, deregulated, US Congress, 1980, unequipped, competition, dynamic industrial environment

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