Mass Customization: The BMW Way
» Operations Case Studies
It talks about the supply chain and logistics practices that BMW followed. It also discusses the benefits of mass customization to the company and customers, and the challenges in the implementing the process. The case concludes with a note on the future of mass customization.
» Understand the concept of mass customization and how it differs from mass
production and customization
BMW Group, Karl Friedrich Rapp, Mercedes-Benz, MG Rover, Land Rover, Range Rover, Ford Motor Company, Rolls Royce, Mass Customization, General Motors Corporation, Enterprise Resource Planning, Toyota Motor Corp., Volkswagen AG, DaimlerChrysler AG, Mass production
Case Studies Links:-
Short Case Studies,
Simplified Case Studies.
Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.
Business Reports Link:- Business Reports.
Books:- Text Books, Work Books, Case Study Volumes.
|Business Environment||Business Ethics||Business Reports||Business Strategy|
|Corporate Governance||Economics||Enterprise Risk Management||Finance|
|HRM||Innovation||Insurance||IT and Systems|
|Leadership and Entrepreneurship||Marketing||Miscellaneous||Operations|
|Project Management||Short Case Studies||Cases in other Languages||Free Case Studies|