BMW Group Plant Oxford's 'The New Oxford Way' (NOW) Program: From Culture Clash to Performance Culture
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The massive layoffs that accompanied the
production shift from Longbridge to Cowley complicated matters
further. This prompted BMW to launch 'The New Oxford Way' (NOW)
program which was aimed at integrating the erstwhile Rover and
BMW cultures, improving productivity, and decreasing costs by
empowering the workers.
» Study the production strategy adopted by the BMW Group pertaining to MINI.
The New Oxford, Working in Groups (WINGS) project, Performance Culture, change program, Teamworking, continuous learning, self-steered teams, communication, empowerment, production strategy, productivity, post merger integration problems, Industrial relations, Target management process, training, reward management, team-building, group dynamics, Plant Oxford, automotive industry, MINI
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