The Tata Nano Project - Making of the World's Cheapest Car
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Analysts opined that Tata Nano had created a new segment in the passenger car market. However, they were concerned about the company's lack of capacity to fulfill high demand. They also argued that considering the low margins the company would get, it would take a long time for the project to break even. The case ends with a discussion on the challenges Tata Nano might face in the future.
» To understand the challenges in developing an innovative, cost-effective
Tata Motors Ltd., Tata Nano, Small Car, World's Cheapest Car, Value-for-Money Car, Costs, Product Design, Product Development, Ratan Tata, Automobile Safety Standards, Engine Induction System, Maruti 800, Dealers' Margin, Creating New Markets, Business Model, Fuel Economy, Price Leadership, Cannibalization of Sales
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