Project Scorpio: The Making of India's First Indigenous Sports Utility Vehicle
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"Project Scorpio was not a top-down strategy nor one man's vision; it was a bottom-up programme."
-Anand Mahindra, vice chairman and managing director of M&M, in 2002.1
"Scorpio was a journey towards creating a new category and a new market."
-Rajesh Jejurikar, vice president, marketing, automotive sector of M&M, in 2003.2
Scorpio Makes A Mark
The National Award was just one of the major awards that came Scorpio's way since it was launched in mid-2002. Within a year of its launch, the vehicle also won the 'Car of the Year' award from Business Standard Motoring, the 'Best SUV of the Year' by BBC Wheels and the 'Best Car of the Year', also from BBC Wheels.
While it was designed as and looked like an SUV (with its sporty looks and sturdy design), it also offered all the comfort and elegance of a passenger car. Therefore, Scorpio's target market straddled both passenger car buyers as well as SUV fans.
1] "Betting big," Business India, June 10,
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