Project Scorpio: The Making of India's First Indigenous Sports Utility Vehicle

            
 
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To download Project Scorpio: The Making of India's First Indigenous Sports Utility Vehicle case study (Case Code: OPER046) click on the button below, and select the case from the list of available cases:

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : OPER046 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Product Development
Case Length : 14 Pages
Period : 1997-2004
Organization : Scorpio
Pub Date : 2005
Teaching Note : Available
Countries : India
Industry : Automobile

Abstract:

The case discusses the making of Mahindra and Mahindra (M&M's) sports utility vehicle Scorpio, which was launched in June 2002. Scorpio had been in the making for five years and M&M collaborated with first tier suppliers from around the world for its components. The manufacturing system was based on Integrated Design and Manufacturing (IDAM), which allowed the company to make vehicles flexibly, according to customers' preferences, through quick product development. M&M also used a lean young team of 120, the average age being 27. Scorpio became an instant success when it was launched, not only helping M&M regain its slipping market share, but also to shake off its image as a maker of sturdy but aesthetically unappealing vehicles.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Scorpio also had the distinction of being India's first indigenously manufactured SUV.

Issues:

Understand the manufacturing processes in the making of India's first indigenously developed SUV

Appreciate the role played by suppliers in the manufacturing process and the synergies that may be obtained through strong and positive supplier relations

Examine the strategy of developing cross-functional teams and the advantages obtained from them

Understand the role and importance of testing and validation in the automobile industry

Contents:

  Page No.
Scorpio Makes A Mark 1
Background 2
The Scorpio Project 4
The Launch and After 6
Exhibits 7

Keywords:

Scorpio, Mahindra & Mahindra, Sports Utility Vehicle, Indian Automobile Market, Anand Mahindra, Tata Sumo, Tata Safari, Integrated Design and Manufacturing (IDAM), 9. Mahindra Product Development System (MPDS), Supply Chain Management, C.K.Prahalad, Cross-Functional Teams, Vendor Development, Toyota Qualis and Operations Management.

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