Project Scorpio: The Making of India's First Indigenous Sports Utility
Vehicle
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To download Project Scorpio: The Making of India's First Indigenous Sports
Utility Vehicle case study
(Case Code: OPER046) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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OPER046 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling ChargesThemesProduct
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| Case Length |
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14 Pages |
| Period |
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1997-2004 |
| Organization |
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Scorpio |
| Pub Date |
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2005 |
| Teaching Note |
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Available |
| Countries
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India |
| Industry |
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Automobile |
Abstract:
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The case discusses the making of Mahindra and Mahindra (M&M's) sports utility
vehicle Scorpio, which was launched in June 2002. Scorpio had been in the making
for five years and M&M collaborated with first tier suppliers from around the
world for its components. The manufacturing system was based on Integrated
Design and Manufacturing (IDAM), which allowed the company to make vehicles
flexibly, according to customers' preferences, through quick product
development. M&M also used a lean young team of 120, the average age being 27.
Scorpio became an instant success when it was launched, not only helping M&M
regain its slipping market share, but also to shake off its image as a maker of
sturdy but aesthetically unappealing vehicles.
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Scorpio also had the distinction of being
India's first indigenously manufactured SUV.
Issues:
» Understand the manufacturing processes in the making of India's first
indigenously developed SUV
» Appreciate the role played by suppliers in the manufacturing process and the
synergies that may be obtained through strong and positive supplier relations
» Examine the strategy of developing cross-functional teams and the advantages
obtained from them
» Understand the role and importance of testing and validation in the automobile
industry
Contents:
Keywords:
Scorpio, Mahindra & Mahindra, Sports Utility Vehicle, Indian
Automobile Market, Anand Mahindra, Tata Sumo, Tata Safari, Integrated Design and
Manufacturing (IDAM), 9. Mahindra Product Development System (MPDS), Supply
Chain Management, C.K.Prahalad, Cross-Functional Teams, Vendor Development,
Toyota Qualis and Operations Management.
Scorpio Makes A Mark
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