The Tata Nano Project - Making of the World's Cheapest Car

 
Operations Management|Operations Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : OPER078
Case Length : 16 Pages
Period : 2003-2009
Organization : Tata Motors Ltd.
Pub Date : 2009
Teaching Note :Not Available
Countries : India
Industry : Automobiles

To download The Tata Nano Project - Making of the World's Cheapest Car case study (Case Code: OPER078) click on the button below, and select the case from the list of available cases:





Price:

For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges


Operations Case Studies
Operations Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

The People's Car Contd...

Commenting on the Nano, Luca Cordero Di Montezemolo, Chairman of Fiat7 and Ferrari8, said, "I congratulate you [Tata Motors] on three things - a modern and contemporary car, design, sufficient internal volume, designed and developed entirely on your own."9

The Tata Nano project was the brainchild of Ratan Tata, Chairman of the Tata Group. The project to make the cheapest car in the world had started in 2003. The engineering team that made the Nano achieved the cost target by implementing an innovative design and reducing cost by paying attention to each and every component of the car.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

From the engine, steering, wheels, and tires to the windshield washing system, gear shifter, and central console, every component was given special emphasis in an effort to cut down cost. During the launch of the Nano, Ratan Tata said, "Today, we indeed have a People's Car, which is affordable, and yet built to meet safety requirements and emission norms, to be fuel efficient and low on emissions. We are happy to present the People's Car to India and we hope it brings the joy, pride, and utility of owning a car to many families who need personal mobility."10...

Excerpts >>




7] Italy-based Fiat SpA or Fabbrica Italiana Automobili Torino is involved in manufacturing automobiles and engines. As of 2009, Fiat was the sixth largest car manufacturer in the world.
8] Italy based Ferrari SpA is a manufacturer of sports cars. Ferrari's parent company is Fiat SpA.
9] "The VIPs Who Checked the Nano," http://business.rediff.com, March 24, 2009.
10] Richard S, Chang, "Tata Nano: the World's Cheapest Car," http://www.nytimes.com, January 10, 2008.


Custom Search





Operations Management
ICMR Textbooks Collection

Operations Management
Workbooks Collection

Case Studies in Operations Management - Vol. I
Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.