Chapter Code: IMC03
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In this chapter we have studied the characteristics of industrial demand and the factors influencing it. The behavior of the industrial market demand is dependent on the nature of demand in the consumer markets; thus industrial demand is derived in nature. Joint demand, fluctuating demand, and stimulation of demand are some of the characteristics of industrial demand.
Characteristics of Industrial Demand
Stimulation of Demand
Factors Influencing Industrial Demand
Business Conditions of the Customer
Financial Conditions of the Customer
Marketing Efforts and the Demand Curve