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Industrial Marketing - Suggested Case Studies


Chapters Chapter Name Suggested Case Studies
Chapter 01 Introduction To Industrial Marketing The US Steel Industry in 2004: Still in Need of Protection?
Chapter 02 Products, Services and Customers Grey Advertising - Growth by Diversification
Chapter 03 Demand Issues Intel - The Component Branding Saga
Chapter 04 Organizational Buying and Buyer Behavior FedEx - The E-procurement Journey
Chapter 05 Buyer-Seller Relationships IT Outsourcing - The GM Way
Chapter 06 Assessing Market Opportunities DHL’s Business Strategy in China
Chapter 07 Strategic Planning Airbus - From Challenger to Leader
Chapter 08 Market Segmentation, Targeting and Positioning Cummins India - Consumer Driven Modularization Strategy
Chapter 09 Product Strategy and New Product Development TetraPak’s Packaging Innovations
Chapter 10 Service Design and Delivery Information Technology Outsourcing at BBC
Chapter 11 Pricing Decisions Privatization of Indian Airports
Chapter 12 Channel Structure and Dynamics Oracle Corporation - Managing Channel Conflict
Chapter 13 Logistics Management TVS Logistics - Building a Global Supply Chain
Chapter 14 Planning the Promotion Mix FedEx vs. UPS - Competing with Contrasting Strategies in China
Chapter 15 Advertising, Sales Promotion and Public Relations Branding a Commodity - The Tata Steel Way
Chapter 16 Personal Selling and Direct Marketing Direct Marketing Initiatives from Goodlass Nerolac
Chapter 17 Performance Measurement and Control Technology in Measuring Promotional Performance
Chapter 18 Business Networks and Technology The Making of Boeing’s 787 ‘Dreamliner’
Chapter 19 Ethics in Industrial Marketing Halliburton ‘Overbilling’ Controversy
Chapter 20 International Industrial Marketing Tata Motors’ Acquisition of Daewoo Commercial Vehicles

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