Life Insurance Marketing in India –A The Changing Advertising & Promotion Norms

ADDITIONAL READINGS & REFERENCES:

1. Ahluwalia Harjeet, IRDA to remind insurance companies over ad norms, Financial Express, February 5, 2001.
2. Jagannathan Venkatachari, Private Players ‘Insure'LIC's Business, domain-b, July 10, 2001.
3. Jagannathan Venkatachari, Its war out there, or is it?, domain-b, October 18, 2001.
4. Srinivasan Lalitha, Putting a premium on marketing differentiation, Financial Express, November 21, 2001.
5. Shashidar Ajita, When ads get emotional, Catalyst – Business Line, January 17, 2002.
6. Vishwanath Rukmani, Menon. G. Shyam, Insure, be secure in the tinsel town motto, Business Line, February 1, 2002.
7. Magazine Mukta, Max New York Life: Focusing on Internal Brand-Building, Financial Express, April 4, 2002.
8. Joseph Jaiboy, Life insurance with seasoning, Catalyst – Business Line, April 25, 2002.
9. Mohandas Poornima, Private Insurance Companies turn on the heat, Business Line, June 9, 2002.
10. www.insuremagic.com
11. www.indiainfoline.com
12. www.bimaonline.com
13. www.expressindia.com
14. www.responsiveservice.com
15. www.agencyfaqs.com
16. www.knowledgedigest.com

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