Case Studies and Management Resources
 Asia's Most Popular Collection of Management Case Studies

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Studies

Quick Search


www ICMR


Search

 

Life Insurance Marketing in India –A The Changing Advertising & Promotion Norms

            

ICMR India ICMR India ICMR India ICMR India RSS Feed

<<Previous

EXHIBIT I
ADVERTISMENT CODE BY IRDA

            

ICMR India ICMR India ICMR India ICMR India RSS Feed

Every Insurer or Intermediary or Insurance Agent Shall –

- have a compliance officer, whose name and official position in the organization shall be
communicated to the Authority, and he shall be responsible to oversee the advertising program;
- establish and maintain a system of control over the content, form, and method of dissemination of
all advertisements concerning its policies.
- maintain an advertising register at its corporate office which must include:
- a specimen of every advertisement disseminated, or issued or a record of any broadcast or telecast,
etc.;
- a notation attached to each advertisement indicating the manner, extent of distribution and form
number of any policy advertised.

• maintain a specimen of all advertisements for a minimum period of three years.
• file a copy of each advertisement with the Authority as soon as it is first issued, together with information: an identifying number for the advertisement;
• the form number(s) of the policy(ies) advertised and when the product/s were approved by the Authority;
• a description of the advertisement and how it is used.
• the method or media used for dissemination of the advertisement.
• file a certificate of compliance with their annual statement stating that, to the best of its knowledge, advertisements disseminated by the insurer or by its intermediaries during the preceding year have complied with the provisions of these regulations and the advertisement code as stated in
regulation 12.
• The advertisement register shall be subject to inspection and review by the Authority for content, context, prominence and position of required disclosures, omissions of required information, etc.

Changes In Advertisement -

• Any change in an advertisement would be considered a new advertisement.
• All the provisions of regulation 3 shall apply to an advertisement referred to in sub regulation (i).
• The Authority shall be informed at the time of filing the advertisement the extent of change the original advertisement
• Insurance company advertisements -
• Every insurance company shall be required to prominently disclose in the advertisement and that part of the advertisement that is required to be returned to the company or insurance intermediary or insurance agent by a prospect or an insured the full particulars of the insurance company, and not merely any trade name or monogram or logo.
• Where benefits are more than briefly described, the form number of the policy and the type of coverage shall be disclosed fully.

Source: www.bimaonline.com

ADDITIONAL READINGS & REFERENCES


2010, ICMR (IBS Center for Management Research).All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means - electronic or mechanical, without permission.

To order copies, call +91- 8417- 236667 or write to ICMR,
Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal,
Ranga Reddy District,
Hyderabad-501504. Andhra Pradesh, INDIA. Ph: +91- 8417- 236667,
Fax: +91- 8417- 236668
E-mail: info@icmrindia.org
Website: www.icmrindia.org


ICMRINDIA © 2010 ICMR (IBS Center for Management Research).
All rights reserved.
Terms of Use | Privacy Policy | FAQ