Add to Favorites | Free Email Alerts | Invite a Friend | Contact Us

Case Studies and Management Resources

Asia's Most Popular Collection of Management Case Studies

 Case Studies | Case Study in Business, Management
ICMR Home, Business Reports, Case Studies, Micro Case Studies, Industry Case Packs, Books, Case Book Collection, B-School Matters, Multimedia Case Studies

Case Study Packs: Aviation Industry, Banking & Financial Services, Electricals & Electronics, Media & Entertainment, Retailing, Telecom,
Case Studies: Business Ethics, Business Strategy, Economics, Finance, Insurance, IT and Systems, Marketing, Operations, HRM, More Case Studies >>

Micro Case Studies: Business Environment, Business Ethics, Business Strategy, Human Resource Management, IT and Systems, Marketing, Micro Case Studies >>
Business Reports: Consumer Spending Patterns in India, Immigration Regulations in the United States, The World Solar Energy Industry, More Business Reports >>,

Case Study Packs: Aviation Industry, Banking & Financial Services, Electricals & Electronics, Media & Entertainment, Retailing, Telecom,
Industrial Case Study Packs: Aviation Industry, Banking & Financial Services, Electricals & Electronics, Media & Entertainment, Retailing, Telecom


Books: Business Communication, Business Ethics & Corporate Governance, Consumer Behavior, Economics for Managers, Fundamentals of HRM, href="http://www.icmrindia.org/courseware/books.asp">Text Books >>

Case Study Volumes: Scams and Scandals, Case Studies in Finance, Sales & Distribution Management, Industrial Marketing, Human Resource Management,
Services: Knowledge Partnership, Training


Business School: IBSAT 2008, Choosing a Business School, Understanding Management, IBS Admissions, Reading Room, Preparing for a Career, More >>

Free Resources: Micro Case Studies, Case Studies, Articles, Interviews, Book Reviews, Glossary, Online Quiz, More Free Resources >>,
Carriers: Faculty Members, Faculty Associates, Research Associates, Language Editors, Current Openings, How to Apply


Free Resources: Micro Case Studies, Case Studies, Articles, Interviews, Book Reviews, Glossary, Online Quiz, More Free Resources >>,

Micro Case Studies: Business Environment, Business Ethics, Business Strategy, Human Resource Management, IT and Systems, Marketing, Micro Case Studies >>

Home: Free Resources > Case Studies > Leadership and Entrepreneurship

Google

To Purchase IBSAT 2008 Bulletin & Application Form
Click Here

The Ramoji Group

"I want to leave behind a landmark which my country will remember me by."

- Cherukuri Ramoji Rao, Chairman, Ramoji Group.

Introduction

In April 2001, Ramoji Group's Film City, hosted its first English production, 'Quicksand', produced by Ramoji Rao1 and directed by Sam Firstenberg2. Thus, Ramoji Film City brought international (Hollywood) attention to Hyderabad. Ramoji Rao incorporated the Ramoji Group in 1962, with Margadarsi Chit Fund Ltd. By 2001, the Rs. 15 billion Ramoji Group became one of the biggest business houses in India.

The group had interests in newspapers and magazines, hotels, films and television, investment companies, condiments and confectioneries, a 1000-acre film city, apparels and handicrafts. (Refer Exhibit I) Over the years, the Ramoji Group under the entrepreneurship of Ramoji Rao, seemed to have set standards in the print, television and the film industry. Analysts felt that Ramoji Rao's excellent business acumen, sharp insight and an eye for spotting out opportunities, made him a successful entrepreneur.

Background Note

Ramoji Rao, started his career in the early 1960s in Delhi with an advertisement agency – Ad Crafts. In 1962, he opened the first branch of Margadarsi – a chit fund company in Hyderabad. Realizing the advertising needs of Margadarsi, Ramoji Rao established an ad agency – Kiron Ads – named after his eldest son.

Kiron Ads was the first accredited ad agency in Hyderabad. After a few years, the second branch of Margadarsi was opened in Visakhapatnam (Andhra Pradesh). This was followed by the setting up of Dolphin Hotel in Visakhapatnam. In the late 1960s, Ramoji Rao also started a magazine for the farmers called 'Annadata' in Telugu3.

The Ramoji Group - Next Page >>>

1] Founder and Chairman of the Ramoji Group

2] Director of American Ninja series of films and of Deltaforce, among others.

3] One of the 18 official languages of India.