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 This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
 
 
 
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| Case Details: | Price: |  
						| Case Code | : | OPER013 | For delivery in electronic format: Rs. 300; For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extra
 ThemesProduction management/ manufacturing |  
						| Case Length | : | 10 Pages |  
						| Period | : | 1991 - 2002 |  
						| Organization | : | Ellora Time 
						Pvt. Ltd. (Ellora) |  
						| Pub Date | : | 2002 |  
						| Teaching Note | : | Available |  
						| Countries | : | India |  
						| Industry | : | Manufacturing | 
 Abstract:
					
						| 
The case examines the reasons behind Ellora Time Pvt. Ltd. the leading Indian 
clocks and calculators manufacturer's decision to shift its production base from 
India to China. 
 The case explores in detail the differences in the regulatory 
setup in India and China that has made manufacturing in China much more 
lucrative and profitable. The case also briefly mentions the reasons for China's 
popularity as a manufacturing destination for companies all over the world.
 |  |  Issues:
» Evaluate the basic differences between the manufacturing environment and the 
regulatory regime of India and China
 Contents:Keywords:Ellora Time Pvt. Ltd, leading, Indian, clocks, calculators, 
manufacturer, production base, India, China, regulatory setup, lucrative, 
profitable, manufacturing destination 
Ellora Goes to China
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