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 This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
 
 
 
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| Case Details: | Price: |  
						| Case Code | : | OPER016 | For delivery in electronic format: Rs. 300; For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extra
 ThemesProduction management/ manufacturing |  
						| Case Length | : | 11 Pages |  
						| Period | : | 1999 - 2002 |  
						| Organization | : | TITAN |  
						| Pub Date | : | 2002 |  
						| Teaching Note | : | Available |  
						| Countries | : | India |  
						| Industry | : | Watch 
						manufacturing | 
 
 
					
						| Abstract:
The case examines the initiatives taken by Titan, India's largest watch 
manufacturer to opt for outsourcing its manufacturing activities in the late 
1990s. The case discusses the concept of outsourcing and the benefits and perils 
associated with outsourcing. It also explores the results of the outsourcing 
initiatives at Titan and briefly comments on the company's future prospects as 
well. |  |  Issues:
» Reasons for the growing popularity of outsourcing manufacturing activities and 
the various concepts, techniques and issues related to outsourcing
 Contents:Keywords:Initiatives, Titan, India, watch, manufacturer, outsourcing, 
1990, outsourcing, benefits, perils, outsourcing, Titan, future prospects 
Titan: The Outsourcing Journey
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