Operational Restructuring: The Philips India Way
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPER019 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extraThemesOperational
Restructuring |
| Case Length |
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11 Pages |
| Period |
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1997 - 2002 |
| Organization |
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Philips India |
| Pub Date |
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2002 |
| Teaching Note |
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Available |
| Countries
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India |
| Industry |
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Consumer Electronics |
Abstract:
The case examines the initiatives taken by Indian consumer electronics major
Philips India to maintain profitability and market share despite adverse
industry and market conditions. It explores the company's efforts to enhance its
operational efficiency by restructuring its supply chain and other measures. The
case also briefly discusses the concept of supply chain management and the
benefits of revamping the SCM practices.
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Issues:
» Explore the benefits reaped by the company as a result of focusing on the
value chain efficiencies through SCM and the contribution of SCM to the
company's survival and competitive advantage
Contents:
Keywords:
Initiatives, Indian, consumer electronics, Philips India,
profitability, market share, market conditions, operational efficiency,
restructuring, supply chain, supply chain management
Operational Restructuring: The Philips India Way
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