Operational Restructuring at Harley Davidson
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
: |
OPER022 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 +Shipping & Handling Charges extraThemesOperational
Restructuring |
| Case Length |
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15 Pages |
| Period |
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2003 |
| Organization |
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Harley
Davidson |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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USA |
| Industry |
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Automobile |
Abstract:
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The case discusses the operational restructuring initiatives undertaken by
leading US-based motorcycle company Harley-Davidson, to improve productivity.
The case examines the reasons behind Harley-Davidson's decision to restructure
its supply chain management practices in the mid-1990s. The following strategies
are focused upon: supplier relationship management, use of IT in supply
management, overhauling the maintenance, repairs and operations (MRO) setup, and
logistics and distribution management. It also describes the benefits reaped by
Harley-Davidson on account of these initiatives. Finally, the case addresses the
problems that continue to plague Harley-Davidson on the operational front in the
early 21st century and comments upon its future prospects.
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Issues:
» Dynamics of the US motorcycle industry and Harley-Davidson's role in its
evolution over the decades
Contents:
Keywords:
Operational restructuring, US, motorcycle, Harley-Davidson,
productivity, supply chain management, 1990, supplier relationship management,
IT, supply management, overhauling, maintenance, repairs, operations , MRO,
setup, logistics, distribution management, 21st century, future prospects
Operational Restructuring at Harley Davidson
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