Yellow Transportation Inc.: The Tech Leader of the Trucking Industry in
the US
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Industry in the US case study
(Case Code: OPER032) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPER032 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extraThemesLogistics
Management |
| Case Length |
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11 Pages |
| Period |
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1991 - 2003 |
| Organization |
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Yellow Corp. |
| Pub Date |
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2004 |
| Teaching Note |
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Available |
| Countries
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USA |
| Industry |
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Logistics |
Abstract:
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Yellow was set up in the 1920s to provide bus and taxi services in Oklahoma.
Very soon, the company realized that freight shipping was a more lucrative
business and divested its taxi business to operate full-time in transporting
freight.
After the trucking industry was deregulated by the US Congress in 1980, the
company found itself unequipped to deal with the increased competition and a
dynamic industrial environment.
It also had a narrow view of what its business was, and did not give due
importance to the broader area of service. Consequently, its performance began
to decline.
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Issues:
» Understand the problems faced by a mature transportation company due to a
change in the dynamics of the industry in which it operated
» Analyze the steps taken by the company to re-establish itself as an industry
leader
Contents:
Keywords:
Yellow, 1920, bus, taxi, Oklahoma, freight shipping,
lucrative business, divested, taxi business, operate, full-time , transporting
freight, trucking industry, deregulated, US Congress, 1980, unequipped,
competition, dynamic industrial environment
Yellow Honored
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