The Making of Xbox 360
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPER061 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extraThemes
Product Development |
| Case Length |
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20 Pages |
| Period |
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2000-07 |
| Organization |
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Microsoft
Corporation |
| Pub Date |
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2007 |
| Teaching Note |
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Not Available |
| Countries
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US |
| Industry |
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Gaming Console |
Abstract:
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US based Microsoft, a major software developer, entered into the gaming industry
by launching Xbox in 2001. Microsoft was the first American company to
manufacture gaming consoles. By entering the market, the company intended to
move ahead of companies like Nintendo and Sony, which had a strong presence in
the gaming consoles market.
However, Xbox performed below expectations, while
Sony's PlayStation 2 gaming console gained significant share in the market. To
compete with Sony successfully, Microsoft planned to launch the next version of
Xbox, well ahead of Sony's PlayStation 3.
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The new version of Xbox, called Xbox 360, was
launched in November 2005. Xbox 360 received rave reviews for
its additional features like Media Center, photo archive, music
download, and Internet access and for its sleek design. With the
subsequent launch of PlayStation 3 and Nintendo Wii, industry
experts felt that Xbox 360 would face major competition in the
near future.
Issues:
» Examine the reasons for the unsuccessful launch of Xbox
» Understand the importance of product development strategies in the successful
launch of a product
» Critically evaluate the features of Xbox 360
» Study Xbox 360's convergence features.
» Analyze the status and future prospects of the global gaming console industry
Contents:
Keywords:
Microsoft Corporation, Xbox , Xbox 360, Product Development,
US Gaming Console Industry, Design of Xbox 360, Convergence Features, Product
Launch, Console Lifecycle, Sony PlayStation 2, Nintendo Wii
The Making of Xbox 360
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