The Making of Apple's iPod
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(Case Code: OPER064) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPER064 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extraThemes
Product Development, Industrial Design |
| Case Length |
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19 Pages |
| Period |
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2001-07 |
| Organization |
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Apple Inc. |
| Pub Date |
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2007 |
| Teaching Note |
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Not Available |
| Countries
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US |
| Industry |
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Digital Music
Player |
Abstract:
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The case discusses in detail about the development process and launch of iPod, a
digital music player, by the US based Apple Inc. in October 2001. Although iPod
was priced high when it was launched, the demand for iPod kept on increasing as
it was seen as a fashion statement especially amongst the youth.
iPod emerged as a highly successful product generating about 40% of Apple's
total revenues in 2006. The case also describes few complaints against iPod
including poor battery life, low durability, the vulnerability of iPod screen to
scratches and some patent infringements etc.
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Issues:
» Understand the product development process of iPod
» Evaluate the product features of iPod
» Study the deal of Apple with music companies
» Examine the reasons for the success of iPod
» Critically examine the criticisms against iPod
» Analyze the status and future prospects of digital entertainment industry
Contents:
Keywords:
iPod, Apple Inc., Cool Product, Product Development, Product
Innovation, Idea Generation, Napster, Test Marketing, Product Launch, Industrial
Design, iTunes, Design Process, Generations of iPod, Supplier Code of Conduct,
Criticism against iPod
The Making of Apple's iPod
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