Supply Chain Practices of Three European Apparel Companies: Zara, H&M and Benetton
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPER068 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extraThemes
Supply Chain Management |
| Case Length |
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14 Pages |
| Period |
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- |
| Organization |
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Zara, H&M,
Benetton |
| Pub Date |
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2008 |
| Teaching Note |
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Not Available |
| Countries
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Italy, Spain,
Sweden |
| Industry |
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Apparel |
Abstract:
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The case discusses the supply chain practices of three of the leading apparel
retailers in Europe – Zara, Hennes & Mauritz, and Benetton. Zara, one of the
pioneers of fast fashion, developed a fully integrated supply chain model. The
processes like design, production and distribution were carried in-house and it
owned and operated all the stores. H&M, on the other hand, designed and
distributed the garments, and owned the stores, while the manufacturing was
completely outsourced. Benetton designed and manufactured all the garments, but
did not own any stores. The case details the design, production and distribution
practices of the three companies.
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Issues:
» Study the supply chain practices of Zara, H&M and Benetton.
» Understand the importance of supply chain in the apparel industry.
» Analyze the strengths and weaknesses of different types of supply chains, and
the linkage between strategy and the choice of supply chain type.
» Evaluate how the three companies, through efficient supply chain management,
were able to hasten the product delivery process.
Contents:
Keywords:
Supply Chain, Zara, H&M, Benetton, Design, Production,
Distribution, Dual Supply Chain, Central warehouse, Distribution center, Store
management, Franchise operations, Fashion industry, Emerging trends,
Replenishment, Third party suppliers, Restocking
Zara
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