Tesla Roadster: The Car of the Future?
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(Case Code: OPER076) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPER076 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extraThemes
New Product Development / Management Control / Innovation |
| Case Length |
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18 Pages |
| Period |
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2003-2009 |
| Organization |
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Tesla Motors Inc. |
| Pub Date |
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2009 |
| Teaching Note |
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Not Available |
| Countries
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USA |
| Industry |
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Automobile |
Abstract:
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The case discusses the efforts of Tesla Motors Inc. (Tesla) in developing and
marketing the Tesla Roadster, an electric car powered by Lithium-ion batteries.
It describes how the company was set up by Martin Eberhard and Elon Musk, their
subsequent efforts to secure funding for the project, and the design and
development process for the car. The case also discusses some of the technical
challenges and management problems which complicated and delayed the development
and production of the car. It also briefly touches on the relative advantages of
electric cars, and describes some of the challenges faced by Tesla, and the
future outlook for electric cars.
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Issues:
» Understand the technical challenges faced by a company developing a
revolutionary, new product.
» Identify the need for proper management control during new product
development.
» Appreciate the need for innovation in developing and growing new markets and
industries.
Contents:
Keywords:
Electric Vehicles/EV, Tesla Roadster, Automobile industry, New product development, Innovation, Effective management control , Model S, Electric car
Tesla Roadster: The Car of the Future?
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