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(Case Code: OPER091) click on the button  below, and select the case from the list of available cases:
 
 
  
 
 
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 This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
 
 
 
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| Case Details: | Price: |  
						| Case Code | : | OPER091 | For delivery in electronic format: Rs. 200; For delivery through courier (within India): Rs. 200 +Shipping & Handling Charges extra
 ThemesSupply chain / Materials Handling / Distribution |  
						| Case Length | : | 10 Pages |  
						| Period | : | 2007-2009 |  
						| Organization | : | JCPenney |  
						| Pub Date | : | 2010 |  
						| Teaching Note | : | Not Available |  
						| Countries | : | USA |  
						| Industry | : | Retail | 
 Abstract:
					
						| The case study is about JCPenney Corporation, Inc. (JCP), a leading retail chain in the US. It discusses how JCP used cross-docking. 
 The case discusses the operations at the JCP's Lathrop, California, Retail Logistics Center, the sixth cross-dock facility of the company that was opened in July 2007.
 
 It illustrates how the use of cross-docking helped JCP reduce materials handling and made its logistics more efficient. The case also highlights how the use of energy-efficient technologies and processes and proper site selection helped JCP reduce costs and mitigate supply chain risk.
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 |  Issues:
» Study JCP's operations in Lathrop, California, Retail Logistics Center.
 » Understand the issues and challenges in employing cross-docking and how it compared to other commonly used distribution strategies.
 
 » Understand the issues and challenges in materials handling.
 
 » Understand how retailers and other companies can mitigate supply chain risks.
 
 Contents:Keywords:Materials handling, Supply chain, Logistics, Distribution, Distribution strategy, Cross-docking, Merchandise flow strategy, Merchandising system, Inventory system, Location, layout, Warehouse management system, automated sorting system, JCPenney 
Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More 
Efficient
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