Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Abstract:
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This case study is about the innovations that the Sri Lanka-based MAS Holdings and its subsidiaries brought in to meet the challenging demands of their clients and to cater the needs of the ever-changing fashion industry. Each innovation at MAS Holdings was a result of some predicament inherent and unique to fashion industry. The case takes a close look at how MAS overcame its challenges by following the path of innovation in products and processes and the innovative use of technology, which established it firmly as a preferred sourcing partner for some of the world's leading world-class brands in Intimate wear, Active wear, and Fabrics.
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Issues:
» Understand the issues and challenges in Supply Chain Management.
» Analyze the importance of Quality, Uniqueness, Use of Technology, Flexibility, and Responsiveness in supply chain management.
» Appreciate the importance of the Buyer-Supplier relationship in the functioning of a supply chain.
» Study the phases of Innovation (both Product and Process) in a company and identify the steps at which Value Addition is done.
» Understand why and how a company should go in for Supply Chain Integration (taking a cue from MAS).
» Debate whether MAS should go in for Effectiveness or Efficiency.
» Discuss the concept of Lean Processes and explore ways in which MAS has gone in for Lean Manufacturing.
Contents:
Keywords:
Supply Chain Management, Supply Chain Integration, Lean Manufacturing, Product innovation, Process innovation, Product Lifecycle Management (PLM) system, MAS Operating System, CAD/CAM technologies, Production, planning, and control system, Corporate social responsibility, Fashion industry, Apparel
Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global
Fashion Brands
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