Abstract

The focus of this caselet is the controversy over the presence of a high level of pesticides in soft drinks manufactured by Coca-Cola and Pepsi companies. It discusses the international standards related to quality of beverages and draws attention to the need for specific regulations in the beverage segment in India. The caselet takes a look at the impact the pesticide controversy has had on the two soft drink.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• How the soft-drink giants are struggling to get out of the pesticide controversy
• Need for regulatory standards in India to maintain quality of beverages
• and The effect of the pesticide controversy on the cola giants.

Keywords

Centre for Science and Environment (CSE), Toxic pesticides, Insecticides, European Economic Commission, European Union (EU), Prevention of Food Adulteration (PFA) Act, Fruit Products Order (FPO), Soft drinks sector, Pepsi and Coca-Cola