Abstract

To overcome constraints in bus ticketing system, Pilani Soft Labs Pvt Ltd, Bangalore launched an on line portal through its website ‘redBus.in”. In a short span of time, this web portal gained prominence in the industry and could be able to generate considerable business to the promoters. Taking a note of its reputation leading players in the e-commerce field came forward to take stake in its business quoting a higher price which surprised the market participants. Taking a note of the above points, this case let focused on the issues that resulted for Pilani Soft Labs Pvt Ltd to gain prominence and to value at a higher price.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• To quote as an example in promoting Innovation and Entrepreneurship.
• To illustrate the importance of customized software in meeting specific business requirements.
• To describe the role of E-Commerce in creating new business opportunities.

Keywords

redBus, ibibo Group, Naspers, Acquisition, Online ticketing