Abstract

Ashok Leyland, the flagship company of the Hinduja Group, is a leading manufacturer of Heavy, Medium and Light Commercial Vehicles in India. The peformance of the company was effected due to the domestic (India) and global economic slump. However, the company’s fundamentals are good and it is taking steps which it expects to give it a competitive edge in the coming times. The case gives the scope to do a fundamental analysis of Ashok Leyland and to value its share price using the Discounted Cash Flow (DCF) Technique, the Relative Valuation (RV) Approach, and the Dividend Discount Model (DDM).

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the Strategic and Financial drivers of value.
• Conduct a Fundamental Analysis of Ashok Leyland.
• Analyze the Economy and Industry in India.
• Analyze Company Fundamentals using DCF, RV, and DDM.

Keywords

Ashok Leyland, Market Price, Operational and Financial Performance , Commercial Vehicle Industry (Automobile), Collaborations and Joint Ventures