Hindustan Times vs The Times of India|Business Strategy|Case Study|Case Studies

Hindustan Times vs The Times of India

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Hindustan Times vs The Times of India case study (Case Code: BSTR016) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here

Business Strategy Case Studies
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Industry Wise Case Studies
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : BSTR016 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Corporate Restructuring
Case Length : 9 Pages
Period : 1999 - 2001
Pub. Date : 2002
Teaching Note : Available
Organization : Hindustan Times, Times of India
Industry : Media, Entertainment & Information
Countries : India


The case discusses the fierce competition in Delhi and northern India between two major publishing houses - Hindustan Times and Times of India. The case focuses on the aggressive pricing strategies adopted by the companies to counter each other. However, to gain a bigger share, Hindustan Times' vice chairperson Shobhana Bhartia chalked out a restructuring plan with an investment of Rs.4 billion. The case discusses in detail, the restructuring plan. The case is intended for MBA/PGDBM level students as a part of the Business Strategy curriculum. From the case, students are expected to understand and analyze the strategies of the two newspaper companies. Students also ought to analyze whether Hindustan Times should counter Times of India in Mumbai, Chennai and other cities or stick to northern India.


Competition between Hindustan Times and Times of India, pricing strategies of the two companies, Restructuring plan of Shobhana Bhartia for Hindustan Times


  Page No.
Introduction 1
A Brief On The Industry 1
Price Wars 2
Challenging the Market Leader 5
Exhibits 7


Delhi, northern India, publishing houses, Hindustan Times, Times of India, aggressive pricing, vice chairperson, Shobhana Bhartia, Rs.4 billion, Business Strategy, Mumbai, Chennai, northern India

Hindustan Times vs The Times of India - Next Page>>

Custom Search

Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.