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Reviving Khadi in India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR055 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Corporate Restructuring
Case Length : 9 Pages
Period : 1985 - 2003
Organization : Minister for Small Scale Industries
Pub Date : 2003
Teaching Note : Not Available
Countries : India
Industry : SSI


The case, "Reviving Khadi in India" provides an overview of the importance of Khadi during the freedom movement, the problems it faced in the post independence era and the reasons for its declining share in the overall production of KVIC.

The case specifically deals with the strategies adopted by KVIC to improve the sales of the fabric and its efforts to popularize Khadi as fashion fabric. The case gives insights into the restructuring activities undertaken by KVIC in order to face the challenges of globalization.

KVIC's prospects to fully exploit the potential the fabric holds have also been explored.


The importance of Khadi as a symbol of the freedom struggle in India and its failure to compete with mill-made fabrics

The nature of competition faced by Khadi from the mill-made textiles and imported fabrics and the reasons for its declining sales


  Page No.
Khadi Loses its Sheen 1
Background Note 2
Reviving Khadi: From Freedom Fabric to Fashion Fabric 3
Government Support to Khadi 4
Khadi Goes for a Facelift 5
Future of Khadi 6
Exhibits 8


Reviving Khadi in India, Khadi, freedom movement, post independence, declining share, KVIC, strategies, KVIC, sales, Khadi, fashion fabric, restructuring, globalization

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