Yahoo! in Trouble
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(Case Code: BSTR025) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
Case Code |
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BSTR025 |
Electronic Format: Rs.
300; Courier (within India):Rs. 25 Extra
Themes--- |
Case Length |
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9 Pages |
Period |
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1994 - 2001 |
Pub. Date |
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2002 |
Teaching Note |
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Available |
Organization |
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Yahoo |
Industry |
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IT |
Countries |
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Japan |
Abstract:
The case study 'Yahoo! in Trouble' discusses the problems faced by one of the most successful Internet companies in the world.
The case discusses the mistakes Yahoo made and how they eventually led to a reshuffling of the top management.
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Issues:
» Revenue model of a portal
Contents:
Keywords:
'Yahoo! in Trouble', problems, Internet companies, Yahoo, reshuffling, top management, Case study, Business strategy
Yahoo! in Trouble
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