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Restructuring Sony

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR063 Electronic Format: Rs. 500;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Corporate Restructuring
Case Length : 19 Pages
Period : 1994 - 2003
Organization : Sony Corp
Pub Date : 2003
Teaching Note : Available
Countries : Japan
Industry : Consumer Electronics


The case discusses the organizational restructuring carried out by the Japanese electronics and communication giant, Sony Corporation (Sony) between 1994 and 2003.

Sony's business operations were restructured five times within nine years. The case describes each of the five restructuring exercises in detail and examines their implications for Sony.

It also discusses the impact of these structural changes on the financial performance of Sony.


Understand the rationale behind the restructuring initiatives of large multinational corporations (MNCs) in the consumer electronics industry

Evaluate the costs and the consequences of the frequent restructuring (often accompanied by changes in top management) of large MNCs


  Page No.
Introduction 1
Background Note 2
Restructuring of Electronics Business (1994) 3
The Ten-Company Structure (1996) 5
The Implications 7
The Unified-Dispersed Management Model 7
Restructuring Efforts in 2001 10
Exhibits 13


Case, organizational restructuring, Japanese electronics, Sony Corporation, Sony, 1994, 2003, operations, five times, nine years, detail, Sony, structural changes, financial performance, Sony

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