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Workforce Diversity at Nordstrom

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : HROB099 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra


HR practices and policies
Case Length : 14 Pages
Period : 1988-2007
Pub Date : 2007
Teaching Note : Not Available
Organization : Nordstrom Inc.
Industry : Retail
Countries : US


Nordstrom was well-known in American corporate circles for its commitment to diversity. The company not only made a conscious effort to recruit a diverse workforce, but it also extended its diversity initiative to outsiders who were associated with the company, through its third party diversity initiatives.

This case discusses Nordstrom's diversity initiatives. It describes how the company partnered with several organizations to ensure that it had access to a diverse pool of candidates for its recruitment efforts. It also provides information on the culture at and policies of Nordstrom that ensured that diversity was promoted in all parts of the organization.

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

The case also discusses the ways in which Nordstrom extended its diversity initiatives to its suppliers and consumers through some of its programs. The case concludes with a commentary on the extent to which the diversity initiatives were successful at the company, in light of the lawsuits filed by some disabled employees against the discrimination they faced.


To understand the need for and importance of diversity in organizations

To study the implementation of diversity at a large American retail store

To analyze the extent to which diversity initiatives can be implemented at large companies

To understand the challenges in implementing diversity policies at large companies, and issues companies can expect to face when creating and maintaining an image of diversity


  Page No.
Introduction 1
Background 2
Diversity at Nordstrom 5
Diversity Training 7
Third Party Diversity 8
Diversity Eyewash? 10
Exhibits 12

Key Words:

Nordstrom Inc., Workforce Diversity, Employee Discrimination, Equal Employment Opportunity Commission (EEOC), Organizational Culture, Employee Code of Conduct, Supplier Diversity, Project Preview, Disability, Diversity Training, Customer Diversity, Americans with Disabilities Act, Retail

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