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Facebook: Balancing Growth and Preserving Corporate Culture

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : HROB144 For delivery in electronic format: Rs.500;
For delivery through courier (within India): Rs.500 + Rs. 25 for Shipping & Handling Charges


Corporate Culture / Human Resource Management/ Best Practices
Case Length : 20 Pages
Period : 2009-2011
Organization : Facebook Inc.
Pub Date : 2011
Teaching Note : Not Available
Countries : US, Global
Industry : Social Media


This case study is about the corporate culture at Facebook Inc. (Facebook), which is considered to be one of the fastest growing companies in the world. The culture at Facebook was open and transparent with no hierarchies. The company was well known for its ‘hip geek culture’ fostered by its founder Mark Zuckerberg. He tried to attract the best talent in the industry by creating a fun environment wherein employees had the opportunity to work on the best projects with a sense of openness. The case discusses the various aspects of its culture including the benefits and perks offered to employees. These included paid vacation days, free food and transportation, employee benefit premiums, cash for new parents, laundry services and photo processing services,

etc. The case describes how Facebook evolved from a small company to a global corporate icon with thousands of employees. In order to meet growing business needs, Facebook opened new offices globally. However, some analysts felt that balancing growth and preserving its corporate culture was a big issue for Facebook as the company was expanding rapidly and was preparing to shift is global headquarters to a more corporate location.


Study the corporate culture at Facebook and examine its key elements
Understand the relationship between culture and innovation
Understand the importance of transparency and openness in an organization
Analyze the various work life benefits offered by Facebook to its employees and how these contributed to its becoming an employer of choice
Analyze the challenges before Facebook in preserving its culture and helping it evolve as it continues to grow at a fast pace
Explore ways in which Facebook could balance growth and preserve its corporate culture.


  Page No.
Introduction 1
Background Note 2
Work Environment and Culture at Facebook 5
Way to the Employees' Heart 6
Preserving the Corporate Culture 8
The Other View 9
Looking Ahead 10
Exhibits 12

Key Words:

Corporate culture, Work environment, Best place to work, Innovation, Competitive advantage, Self-sustaining culture, Engineering Bootcamp program, Landing Teams, Facebook

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