Organizational Culture at Dreamworks Animation

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	HROB163	For delivery in electronic format: Rs. 500; For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges Themes Organizational Culture
Case Length	:	19 pages
Period	:	1994-2013
Organization	:	DreamWorks Animation SKG
Pub Date	:	2013
Teaching Note	:	Not available
Countries	:	USA
Industry	:	Animation Films

Abstract:

This case discusses the organizational culture at DreamWorks Animation SKG, a US-based film producing company. Ranked as one of the best companies to work for by Fortune Magazine, DreamWorks fostered a culture of creativity through engagement and collaboration among the employees. Every individual's ideas were valued and their contribution was recognized. The company, which employed highly talented individuals, provided a positive, collaborative, and informal work environment.

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

The company, which employed highly talented individuals, provided a positive, collaborative, and informal work environment. The stress-free work environment, perks, benefits, flexible work schedule, recognition to individual talent and skills, coupled with job security helped the company make blockbuster animation movies like Antz, The Price of Egypt, Kung-fu-Panda, How to Train Your Dragon, Madagascar, and The Shrek series and also achieve a high employee retention rate.

Issues:

» Examine the work culture at a company that was recognized as one of the best companies to work for in the US.
» Study the positive elements in the company's culture and understand how they contributed to employee morale and innovation.
» Analyze whether the company's decision to fire some of the employees would put its culture put at risk.
» Understand how the work culture enabled the company to maintain an edge in a highly competitive industry.

Key Words:

DreamWorks Animation SKG; Jeffry Katzenberg; Glendale, USA; Animation Movies, Work culture, Flexibility , Creative work culture, Collaborative work culture, Creative Campus, Stress-free work environment, Perks , Employee centric Work culture, No-layoff policy, Training and Mentoring, Rise of Guardians, Layoff , 3D Animation

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