Ashok Leyland: Using BI and AI in the Automotive Industry

Case Code: ITSY119
Case Length: 17 Pages
Period: 2010-2020
Pub Date: 2021
Teaching Note: Available
Price: Rs.400
Organization: Ashok Leyland Limited
Industry: Automotive
Countries: India
Themes: Artificial Intelligence, Digital Marketplace, Business Intelligence Systems,Big Data Strategy
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

In the year 1948, Ashok Motors was founded by Raghunandan Saran (Saran), who named it after his son, Ashok (See Exhibit II). The company was set up in collaboration with Austin Motor Company , UK, for the assembly of Austin cars. In 1949, the company commenced production at the factory situated at Ennore in southern India and rolled out the first indigenously assembled A40 Austin car..

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