Ashok Leyland: Using BI and AI in the Automotive Industry

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: ITSY119
Case Length: 17 Pages
Period: 2010-2020
Pub Date: 2021
Teaching Note: Available
Price: Rs.400
Organization: Ashok Leyland Limited
Industry: Automotive
Countries: India
Themes: Artificial Intelligence, Digital Marketplace, Business Intelligence Systems,Big Data Strategy
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts


In late 2020, N.V. Balachandar, President-HR of Indian multinational automotive manufacturer company Ashok Leyland (Leyland), the flagship firm of Anglo-Indian transnational conglomerate The Hinduja Group , stated that the COVID-19 pandemic had served as a catalyst and hastened its technology up skilling in areas of Artificial intelligence (AI), Machine learning, Block-chain technology, and Industry 4.0 (See Exhibit I). The company assigned well-curated learning programs through various technology platforms to employees at all levels across the organization. For junior and middle-level employees, training was given through gamification and simulations, while senior management were offered video-based learning..

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