Jack Ma and Alibaba.com
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(Case Code: LDEN043) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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LDEN043 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra
Themes
Entrepreneurship, Online Commerce in China |
| Case Length |
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14 Pages |
| Period |
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1999-2006 |
| Pub Date |
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2006 |
| Teaching Note |
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Not Available |
| Organization |
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Alibaba.com,
Taobao.com |
| Industry |
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E-Commerce |
| Countries |
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China |
Abstract:
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The case highlights the entrepreneurship skills of Jack Ma
(Ma) and explains how he transformed Alibaba.com Corporation to one of the
largest e-commerce companies in China.
The case discusses in detail why Ma started Alibaba.com's website and the
efforts made by him to grow the company's businesses.
It examines how Ma successfully competed with foreign e-commerce companies like
eBay by establishing Taobao.com. Finally, the case presents some challenges
faced by Alibaba.com and analysts comments on the future of the company. |
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Issues:
» Study the entrepreneurship and leadership qualities of internet age
entrepreneurs like Jack Ma.
» Understand how e-commerce companies operate in emerging markets.
» Analyze the business model of Alibaba.com.
» Examine the challenges faced in establishing and growing an online
business in China.
Contents:
Keywords:
Publishing and Broadcasting Limited, Kerry Packer, Channel
Nine, World Series Cricket, Broadcasting Industry, Media Industry, Family-owned
Business, Australian Broadcasting Corporation, International Cricket Council,
Entrepreneurship, Leader.
Jack Ma and Alibaba.com
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