BIXI: Montréal's Innovative Public Bike System

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Case Details:

Case Code : OPER077
Case Length : 19 Pages
Period : 2007-2009
Organization : Stationnement de Montréal
Pub Date : 2009
Teaching Note :Not Available
Countries : Canada
Industry : Public sector

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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About Public Bike System

The public bike sharing system was common in the European countries, more so among the north European countries. Under the system, citizens were provided with innovative schemes of using rental or free bicycles, generally in inner urban areas...

Getting Started

Stationnement de Montréal was started in 1995 to handle the city's paid on-street and off-street parking and to develop suitable operational solutions to improve the means of urban travel. It operated as a subsidiary of the Board of Trade of Metropolitan Montréal...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

BIXI - A Blend of Practicality and Aesthetics

Around mid-2008, Stationnement de Montréal announced that the automated, self-sustaining, solar powered bike system that it had developed would be launched in a few months. The entire package consisted of an integrated system of the bike, the technical platform, the pay station, the bike dock station, and the backroom software (Refer to Exhibit IV for photos of the various components of Bixi)...

The Operating Model for BIXI

The main activities under operation were station installation, system start up and maintenance of station, and bike and software maintenance. Station maintenance included looking after the working of the bike docks, pay stations, technical platforms, and solar power system...

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