BIXI: Montréal's Innovative Public Bike System

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Case Details:

Case Code : OPER077
Case Length : 19 Pages
Period : 2007-2009
Organization : Stationnement de Montréal
Pub Date : 2009
Teaching Note :Not Available
Countries : Canada
Industry : Public sector

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Test Launch

The Bixi system was test launched on September 21, 2008. Stationnement de Montréal deployed 40 bikes at the four places where they were launched, available for free demonstration for the next six weeks. A 'SWAT team' was formed for this purpose...

Initial Reactions

Analysts opined that if things worked out according to the plan laid by Stationnement de Montréal, then Bixi would function smoothly and emerge as one of the first self sustainable and efficient bike systems. However, they also said that that it was too early to be fully confident of its success as that could be predicted only after a full-fledged launch...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Looking Ahead

In the words of Ayotte, the Bixi program was "not a mercantile project - it's a social project." However, as it attracted the attention of more people and earned favorable reviews, Stationnement de Montréal received several requests from cities like New York and other cities in North America and Europe, who wanted to set up similar projects and wanted to borrow the technical expertise from Stationnement de Montréal...


Exhibit I: Some of the Successful Public Bike Systems around the World
Exhibit II: Reinventing Montréal-2007
Exhibit III: The Montréal Public Bike System: A Timeline
Exhibit IV: Photos of the Various Components of Bixi Public Bike System
Exhibit V: Different Uses of RFID
Exhibit VI: List of Time's Top 20 Innovations in 2008

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